Tag Your Own Adventure
Transform Facebook’s static photo album into an animated, interactive brand experience for Smart Cars
The Challenge:
How to make a splash in the very competitive world of Facebook on a small car budget.
The Solution:
Facebook’s first-ever choose your own adventure that transformed the static photo album into an animated, interactive brand experience.
Watch the case study below
Creative Team
Associate Creative Directors: Matt Zavala & Suyin Sleeman.
Copywriter: Daniel Brill
Art Director: Spencer Hansen
Designer: Hannah Yu
Creative Producer: Belinda Lopez
Illustration & Animation: Shotopop
Agency: Razorfish
Results
Over 36.2 million impressions
441% increase in photo views
977% spike in fan acquisition rate
Awards
Art Director's Club Silver Cube - Best Use of Technology
Art Director's Club Bronze Cube - Art Direction Craft
Webby Awards Honoree - Native Advertising
Mashies Best Use of Facebook