Portfolio Night 15
A campaign highlighting some of the struggle young talents face when trying to senior creative leaders in the industry.
Portfolio Night is the world’s largest advertising portfolio review, a unique opportunity for young talents to get a direct access and show their best work to some of the most recognized senior creative leaders
in 2015, we created a campaign tailored to each and every senior creative "reviewer" attending (40 of them) the New York event, and highlighted some of the struggle young talents face when trying to reach them.
The "Copywriter" versions (2 examples)
Portfolio Night. From Junior Copywriter to Matt Eastwood (then CCO of J. Watler Thompson)
Portfolio Night. From Junior Copywriter to Corinna Falusi (then CCO of Ogilvy NY)
The "Creative" versions (2 examples)
Portfolio Night. From Junior Creative to Chris Garbutt (then CCO of TBWA NY)
Portfolio Night. From Junior Creative to Janet Guillet (then ECD of DDB Worldwide)
The "Art Director" versions (2 examples)
Portfolio Night. From Junior Art Director to Sean Reynolds (then, Global Creative Director and founder of Iris Worldwide)
Portfolio Night. From Junior Art Director to Natalie Lam (then ECD of Razorfish New York)
in addition to the 40 personalized videos, we created some additional promotions assets for social and a playlist for young talents to get “prepared”
Instagram video 1
Instagram Video 2
For the curious viewer who would actually email the addresses featured in the videos, we sent back a little easter egg reply.
Creative Team
Associate Creative Director (Art): Amy Su
Associate Creative Director (Copy): Emily Frankfurt
Results
The New York event was sold out in 24 hours, before any of the other 24 cities, and more than 160 young creatives attended.
Featured in Design Taxi, Creativity, or LLB