Kaboom: Oddly Satisfying
Kaboom doesn’t just make cleaning your bathroom easy. It scratches that cerebral sweet spot in the process.
Challenge
Help a small brand with an even smaller budget restore their quirky identity and stand out in an industry overrun with efficacy messaging.
Solution
Reconnect with consumers by tapping into a brand truth they can relate to emotionally: the satisfying experience of cleaning with Kaboom. We launched a campaign across all channels tying us to the online social trend of "oddly satisfying" experiences, then used performance data and social listening to optimize the campaign outputs.
Watch the Anthem Film
Listen to Radio Spot
Watch the Case Study
Creative Team
Copywriter: Ryan Cousins
Art Director: Seth Kessler
Producer: David Weinstein
Production: Dress Code
Agency: iCrossing
Results
98% Completion Rate for theAnthem video on You Tube (broke all category benchmarks for long form video)
10x Engagement rate Versus category norm
50% Ad Recall (Benchmark 16-20%)
36% Brand Awareness (Benchmark 9-12%)
30% Consideration (Benchmark 9-12%)
+ 86% Facebook followers
+360% Site traffic