The Poop Tweet
Respond to a snarky tweet with a little humor, some serious number crunching and a hell of a lot of poop
People were talking a lot of sh*t about smart on Twitter, but the smart car can withstand 9000 lbs. As we we monitoring the conversation about the car, we saw a snarky tweet we could respond to with a little humor.
Watch the case study below
Creative Team
Associate Creative Directors: Matt Zavala & Suyin Sleeman.
Copywriter: Daniel Brill
Art Director: Spencer Hansen
Designer: Hannah Yu
Agency: Razorfish
Results
Over 22 million impressions
2,200% increase in Twitter mentions
333% increase in "tridion safety cell" searches
Media dollars spent? ZERO
Featured in the 2016 Edition of “Hey Whipple, Squeeze This”, Buzzfeed, CNN, Mashable, Jalopnik, The Daily Mail, Business Week, Forbes, The Daily Telegraph, Gizmodo
Awards
Cannes Lions Short List - Viral
Mashable "Mashies" Finalist - Best Real-Time Marketing
Art Directors Club - Merit Recognition
Clio Awards Shortlist - Digital/Mobile
Webby Awards Honoree - Viral Marketing
Webby Awards Honoree - Native Advertising