Hine Cognacs

Reintroduce a 260 year-old cognac with a brand tonality & visual Identity refresh that invites the next generation of cognac drinkers to discover the difference of a cognac crafted at Hine and nowhere else.

Challenge

The cognac market is dominated by a few big players, which makes it difficult to stand out as a boutique brand. HINE needed to differentiate itself with a disruptive approach and a singular universe while highlighting its unique selling points.

Idea

Take a turn for the better

Position Hine as the indisputable cognac specialist, reinforcing its heritage, singularity, rarity and audacity through a differentiating approach and a visual language that invites new audiences to turn for the better and discover one of a kind cognac crafted at Hine and nowhere else with engaging call to actions.  

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Unveiling at “Prowein”

In March 2023, Hine unveiled its new brand expression at the international Trade Fair for Wines and Spirits

Some applications

Guidelines & Shoot

The Hine brand universe blends humanity, craft, and precious details together to reflect authority and audacity.

We created an elevated and modular design system that is uniquely Hine and reflect its authority and audacity, and we invite people discover the Hine difference by creating an inclusive representation of our audience through photography and video